Google Analytics is a free tool from Google you can use to understand how people interact with your website. Being able to use the tool even at the most basic level provides great insights on how to grow your sales. Below are some important questions you can easily answer by leveraging Google Analytics.
The answers to these questions help you better understand your audience in terms of who they are, where they come from and how they interact with your website. From there, you will be able to finetune your website, search engine optimization (SEO), and other marketing efforts to grow your business. These data can also help answer the questions you did not think of initially, for example if you learn from the data that many visitors land on your website when searching for a slightly different product, you might consider providing that product to capture the potential customers.
Who visits your website?
How many users visit your website during a certain period?
What are their demographics? Their gender, location, language.
Which devices do they use to access your website?
What action do visitors take on your website?
How long do visitors stay on your website?
How many pages do they visit?
What buttons and links do they click?
Do they subscribe to your newsletter?
What pages are the most popular on your website?
How much time do visitors spend on each page on your website?
Which page has the most views?
Which page do they visit last before leaving your website?
Which sites send traffic to your website?
Which sites refer the most traffic to your website?
What social media channel works best for your website?
What keywords lead people to your website?